Monday, April 2, 2012

School Leader's Guide to Social Media

The explosion in use of social media has impacted schools. While many focus on some of the negatives associated with its use, there is growing evidence that social media is transforming the way students learn and interact with others in the educational environment. Like all innovations, social media technology comes with challenges. But my co-author and I have learned from principals that social media has transformed the way students interact with one another and with the world around them. These changes have a profound impact on what schools can and must do to provide an effective education for twenty-first century students.

Because social media has tremendous potential to change the way we communicate, learn and teach, we believe there is a moral and ethical obligations to teach students how to use this technology effectively, ethically, and for the greater good.

In response to this belief J. Howard Johnston and I wrote a book for school leaders that provides a useful introduction to the world of social media in schools and offers useful strategies and tools that they can immediately use in their schools. It is available from Eye on Education ( and is available in e-book format as well as in a soft cover edition.

We'd enjoy hearing from you about social media and how it has impacted your school.

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